There are dates on the calendar that are much more than a trade fair. They are meeting points where the product becomes the common language and where relationships, forged year after year, take on their full meaning. Our recent presence at Salón Gourmets 2026 has been, above all, a reinforcement of our identity and a confirmation of the firm support for those who, like us, believe in gastronomic excellence.

If there's one thing that defines the pace of Salón Gourmets, it's intensity. This year, we have exceeded 20 daily meetings, a figure that for us is not just a statistical datum, but a reflection of a lively, restless sector eager to continue growing.

In each of those conversations, in every greeting and handshake, we have felt the real interest in the quality that defines Ibéricos Torreón. It's not just about closing deals; it's about understanding our clients' needs to continue offering that product that makes a difference in their display cases and on their tables.

The heart of our business: catering and traditional shops

At Torreón, we have a clear conviction: we support the business model of catering and traditional shops. For us, these establishments guarantee the gastronomic culture that characterizes and defines us. They are the ones who best know how to convey to the final consumer the value of a well-cured piece, the aroma of an artisanal cured sausage, or the differential nuance of special products such as, for example, our Iberian Pastrami.

Salón Gourmets is the perfect setting for this ecosystem. It is a fair where 'short distances' matter. Therefore, being there is our way of telling hoteliers and delicatessen owners that we are by their side, offering formats and qualities that adapt to their daily needs and help them to enhance their own businesses.

Meetings between friends and exclusive novelties

One of the most gratifying moments of these days has been receiving the visit of so many friends and collaborators. There is no better gauge than seeing the reaction of those who know the house well when tasting our latest creations.

This year, they have been able to learn firsthand about Torreón's most exclusive novelties. Innovating in a sector as linked to tradition as ours is a challenge that we are passionate about; it allows us to maintain the soul of our centuries-old recipes while exploring new gastronomic horizons that surprise the most demanding palates.

We have returned to Salamanca with a suitcase full of new ideas and gratitude for the affection received. Seeing how the sector values the effort we put into each process, from the pasture to the cellar, reaffirms us in our path.

Because at Torreón, we don't just sell Iberian products; we share a way of understanding life and gastronomy where quality, patience, and people always come first.

We are already looking forward to the next edition to share everything and more!