The Christmas season—and all the spending that comes with it—is over, and January brings the much-awaited January sales.
Traditionally associated with fashion, January sales have now spread across almost every retail sector, with online shopping playing an increasingly important role.
Buying an Ibérico ham, however, is usually a more considered purchase than buying a new jacket or pair of trousers. So here are a few reasons why January could be the perfect time to buy Ibérico ham:
- Just like seafood, ham is in particularly high demand in Spanish households at Christmas, so finding special prices during the festive season can be difficult. And don’t get us wrong—we love Christmas traditions. Sharing a plate of Ibérico ham with family and friends is one of life’s great pleasures, whether at Christmas or at any other time of year.
- A whole Ibérico ham isn’t something you enjoy just once. It gives you little moments of pleasure every time you pick up the carving knife. With proper storage, an opened ham can be enjoyed over an extended period without letting any of it go to waste.
- You don’t have to eat it straight away. Take advantage of the January discounts and save your ham for a special occasion.
- If January means getting back to a healthier lifestyle and exercising, Ibérico ham can also form part of a balanced Mediterranean diet. It is naturally rich in protein and contains oleic acid, and our products are gluten (and lactose-free).
Few products of this quality can be enjoyed throughout the year quite like Ibérico ham. Taking advantage of a great price in January could be the perfect way to make the post-Christmas blues a little more enjoyable.
Visit our Sale ⚡ collection and discover January offers that are truly one of a kind.


